What are the benefits of the new seals in the "Clean at Sephora" programme?

The introduction of the new Sephora seals brings several exciting benefits to our "Clean at Sephora" programme:

1) Enhanced Transparency: The new Sephora seals offer a clear and more detailed overview of a product's attributes, making it easier for you to recognise the specific qualities that matter to you.

2) Global Consistency: Our new Sephora seals adhere to a unified global standard for Sephora, making it easier for you to recognise and trust the designations no matter where you shop with us.

3) Comprehensive Information: Each Sephora seal represents that a brand or sub-brand has committed to excluding certain ingredients or to pursuing environmental commitments.

4) Industry Evolution: The new Sephora seals reflect the evolving landscape of clean beauty and sustainability, showcasing our commitment to staying at the forefront of these important movements.

5) Empowered Choices: With more information readily available through the new Sephora seals, you're empowered to make choices that align with your values and preferences.

These benefits underscore our ongoing commitment to your satisfaction, while also supporting brands that share our vision for a more transparent, sustainable, and inclusive beauty industry.