How are the new seals different from the old versions?

The introduction of our new Sephora seals signify an exciting evolution from our previous versions. Here's how our new seals differ:

1) Robust Communication: Our new seals, including "Clean at Sephora” and "Planet Aware at Sephora”, offer precise and comprehensive information about the products from a brand or sub-brand. This ensures you can easily recognise the qualities that matter most to you.

2) Global Consistency: We've adopted a unified global Sephora standard for our new Sephora seals, making it simpler for you to recognise and trust these designations no matter where you shop with us.

3) Incorporating Key Criteria: Our new Sephora seals include a broader range of criteria, such as harmonised lists of restricted ingredients and considerations for sustainability and environmental impact.